In places where most or all traditional forms of advertising have been prohibited, including Canada, the tobacco package has become the last bastion of tobacco promotion. Three decades ago, tobacco companies foresaw the day when advertising would be banned and the pack alone would have to “convey the total product message” (British American Tobacco, 1979).
Canada has been a world leader in requiring tobacco companies to provide—on the package itself—critical information about the health consequences of tobacco use. Research shows that large graphic health warnings on packs are an effective vehicle in communicating health risk information and in detracting from the industry’s use of design features—colours, graphics, logos, embossing, fonts—to communicate positive brand images.
As of 19 June 2012, all packages of cigarettes and little cigars sold at retail in Canada must display one of the 16 new warnings that occupy 75% of the front and back faces.
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||Take Action on Plain and Standardized Packaging
|April 28, 2017
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|October 31, 2016
||“Spookily the Same:” The Tobacco Industry is Recycling Australian Arguments in Canada Against Plain and Standardized Packaging
|October 21, 2016
||A Leaked Document From Imperial Tobacco Shows How The Canadian Convenience Stores Association And Its Affiliate Were Used As Front Groups To Block Health Regulations And Tobacco Taxes
|September 22, 2016
||“Canada should adopt plain packaging rules despite what Big Tobacco says”, by André Picard
|July 1, 2016
||Plain and Standardized Tobacco Packaging: Correcting the Myths
|June 20, 2016
||Eye on the Industry: June 2016 (Plain and Standardized Packaging)
|September 8, 2008
||The Case for Plain and Standardized Tobacco Packaging
|July 1, 2008
||Plain Packaging of Tobacco Products
|January 27, 2003
||Face Value? Descriptive Cigarette Brand Labelling and Reported Toxin Levels