Advertising & Promotion Archives

In Canada, almost all forms of tobacco advertising and promotion have been banned under the federal Tobacco Act. Canada has not, however, implemented a comprehensive ban on advertising and promotion as required under the Framework Convention on Tobacco Control, the global tobacco control treaty that Canada ratified in 2005. Tobacco companies may continue to conduct brand preference and information advertising in two venues: in direct mail to a named adult and in premises off-limits to minors, such as bars and casinos.

Red Letter Day for Health of Canadians as Government Mandates Drab Brown Tobacco Packaging

The Board, staff, and members of the Non-Smokers’ Rights Association (NSRA) reacted with jubilation to the announcement today by Health Minister Ginette Petitpas Taylor that the government has published draft regulations requiring plain and standardized packaging for all tobacco products. Download the Document

Strengthening Ontario’s Smoking and Vaping Laws: Summary of Proposed Regulation under Smoke-Free Ontario Act, 2017

The Smoking and Health Action Foundation provided feedback to the Ontario government regarding proposed regulations under the Smoke-Free Ontario Act, 2017 in March 2018. Download the Document

Recommended Amendments to Bill S-5, An Act to amend the Tobacco Act and the Non-smokers’ Health Act and to make consequential amendments to other Acts

The Non-Smokers’ Rights Association submitted 9 recommendations regarding Bill S-5 in February 2018. Download the Document

The marketing of tobacco products in Canada: Increased advertising in 2008/09

In Canada, tobacco advertising and promotion are regulated by the Tobacco Act. The Act was passed in 1997, but amendments were introduced the following year to gradually phase out tobacco sponsorship promotion. The Act’s constitutionality was upheld by the Supreme Court of Canada in 2007 following a long legal battle initiated by the tobacco...

The marketing of tobacco products in 2007: The return of cigarette advertising

More than a decade has now passed since the federal Tobacco Act was enacted in 1997. Although the Act and subsequent provincial laws succeeded in reducing tobacco promotion, the cunning marketers of tobacco products have explored new avenues to exploit the limitations of the restrictions. Download the Document

The changing face of tobacco marketing in Canada: new federal rules, new industry tactics

Change in effect as of Oct. 1st, 2003 The federal Tobacco Act now bans all sponsorship advertising. Specifically, section 24 of the Act says: No person may display a tobacco product-related brand element or the name of a tobacco manufacturer in a promotion that is used, directly or indirectly, in the sponsorship of a person, entity, activity or permanent...