Key Issues

in Tobacco Industry

Eye on the tobacco industry (Oct.-Dec. 2007)

In September 2007 Imperial Tobacco Canada launched what it refers to as a reduced harm product, compared to cigarettes. It introduced a Swedish-style du Maurier snus in Edmonton retail outlets. As the New York Times recently reported “Snus (rhymes with loose) is a moist ground tobacco that a user tucks between the cheek and the gum. Unlike chewing tobacco and moist smokeless tobacco — commonly known as dip — snus requires no spitting.” According to Health Canada, snus is lower in nitrosamines than most tobacco products.

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