Misleading cigarette marketing: the ‘light’ and ‘mild’ deception
The Evolution and Impact of "Light" and "Mild" Cigarettes in Canada
Introduction
Since their introduction in the mid-1970s, "light" and "mild" cigarettes have played a significant role in the tobacco industry's marketing strategies. These terms were initially marketed as healthier alternatives to regular cigarettes, appealing to health-conscious smokers who struggled to quit. However, over the decades,...