Key Issues

in Youth & Tobacco

Smoking in the Movies: A look at one of the tobacco industry’s most successful youth marketing strategies and what people are doing to fight back

Tobacco companies long ago mastered the art of innovation in advertising to sell their deadly and addictive products. For example, sports trading cards, which were extremely popular with teenagers, were included with a pack of cigarettes in the early 1900s. Today, Big Tobacco may be working to have their cigarettes placed in popular video games. In other instances, they employ viral marketing firms to help them create a “buzz” about a product.

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