Eye on the tobacco industry (Oct.-Dec. 2010)

On December 30th, Health Minister Leona Aglukkaq announced that Canada would require warnings on 75% of the major front and back surfaces of cigarette packs. A toll-free smokers’ quitline number will also be included in the new warnings, and a complementary social marketing campaign aimed at youth and young adults is also in the works. Aglukkaq unveiled four of the 16 new warnings at a news conference in Ottawa and said they will be refreshed every four years to ensure they do not become ineffective over time.