Youth & Tobacco

Young adults (20-24) are important to the tobacco industry, being the youngest legal targets of tobacco marketing. University and college campuses offer inexpensive and direct opportunities for reaching this demo-graphic.

A 78-page report commissioned by Health Canada recommends that the government target the “lies of the tobacco industry” in its $40 million mass media campaign to address the tobacco epidemic. The report, Tobacco Industry Denormalization Campaigns: A Review and Evaluation, was prepared by Professor Anne Lavack for Health Canada in 2001. It was kept under...

Brief to the Standing Senate Committee on Energy, the Environment, and Natural Resources This brief examines the economic and structural forces that drive tobacco companies to target youth in their marketing strategies. While the industry publicly insists that its marketing efforts are limited to adult consumers, internal documents and marketing research reveal a contrasting reality....