Youth & Tobacco

Young adults (20-24) are important to the tobacco industry, being the youngest legal targets of tobacco marketing. University and college campuses offer inexpensive and direct opportunities for reaching this demo-graphic. Download the Document

A 78-page report commissioned by Health Canada recommends that the government target the “lies of the tobacco industry” in its $40 million mass media campaign to address the tobacco epidemic. The report, Tobacco Industry Denormalization Campaigns: A Review and Evaluation, was prepared by Professor Anne Lavack for Health Canada in 2001. It was kept under...

 A brief to the Standing Senate Committee on Energy, the Environment and Natural Resources                                                   Presented by Francis Thompson                                                                     Policy Analyst                                                                     June 8th, 2000    One of the important aspects of Bill S-20 is that it puts the tobacco industry’s publicly stated position on youth smoking to the test. As you all know, the industry has consistently claimed that it is...