Ottawa & Montreal, October 18, 2016 — A confidential presentation by Imperial Tobacco Canada to its multinational parent company, British American Tobacco, reveals both the objectives and tactics behind the company’s decade-long campaign to “keep the contraband issue alive”, despite the fact that contraband decreased substantially in the country during this period.
Leaked Documents:
CORA AIT Strategy: Raising Public Awareness & Demanding Government Action, Imperal Tobacco Canada, August 2012
How Imperial Tobacco Ran A Fear Campaign About Contraband Cigarettes To Block Taxes And Prevent Health Regulations
